Create a customizable sales kit that allows a sales rep to change the kit prior to meeting with various prospects. Each sales rep had 27 different products to present. The kit needed to do two things: 1. Eliminate the need to carry actual product samples, which were bulky and cumbersome and 2. Be customizable so that the same kit could be used regardless of what the particular prospect might be interested in.
Solution/Product:
Film laminated paperboard kit with special magnetic panel. A series of 27 different magnets were printed to describe and present each particular product. These magnets were then stored inside of the kit when not in use. The magnets allowed the sales rep to customize the kit specific to the interests of the prospect prior to the sales presentation. Then, after the meeting was over, the rep could change the kit for the next sales call.
