Case Studies & Awards
 
Variable Data Book Box

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Customer:

Graphic Design Firm
Challenge: Create something that has never been done before: a dimensional package with variable data so that each box is completely customized with the recipient’s name and other information. The finished product should contain a premium that reinforces the message and motivates the prospect to visit a personal url site to activate service!

Solution/Product:

We can’t reveal our new top secret weapon, but we can confirm that anyone can put variable data onto flat paper – but have you ever seen this done on a box or something with dimension? This piece has variable data on the outside, inside, back and on the custom die cut platform. The premium is a set of earphones that reinforces the message of this prospecting piece – to drive the recipient to a personal url website. The website allows the individual to sign up for free downloading of books (thus the book theme).

I Dream Solutions handled the entire project, start to finish, including mailing these books, via first class mail, to our customer’s database.